#AdobeMAX 2011, Day 1: Creativity Unleashed general session
You could expect a typical american show when you go to see a keynote in the theater which hosts the Grammys. It was actually way better than that, as the stage was covered with images projected on all walls. The total resolution is believed to be more than 300M px. The opening sequence was really impressive:
Adobe Max 2011 Keynote Opener from Christoffer Bjerre on Vimeo.
First thing first, services: Adobe is willing to sell all of its products as services, so it seems. The whole Creative Suite is already available as a subscription, so this is not new. The first part of the keynote is dedicated to the Creative Services, with the Creative Cloud, a service which will allow to share files created with the creative suite online. A complete suite of tablet apps, to view (Adobe Viewer), edit (Photoshop Touch and Proto, a UX tool, Ideas, for mockups) or share are going to be released, as well as the service, in early 2012.
Next, fonts. Adobe just acquired Typekit, which offers an html-compliant solution for fonts on websites. This service is due to be integrated deeply into the Creative Suite, to enable software like InDesign to be ready for online publishing in terms of fonts.
The Creative Community (creative.adobe.com) is a file sharing service with advanced functionalities to view Photoshop, Illutrator, InDesign files, such as layer per layer view, extracted color palette (in link with Kuler, a color theme sharing tool), fonts (linked to Typekit, an online service for webfonts) and more to come. To be released in early 2011.
Adobe Ideas:
Photoshop Touch:
Proto:
InDesign and online magazines: you can see who are the biggest customers for Adobe in that part of the session. I’m talking about publishing of course, which are more than willing to be able to publish directly from InDesign to the web. This is coming, and the output is definitivelly HTML, JS and CSS. That’s right, HTML5. This puts Flash out of the game for content. Combined with tools like Edge, which had been demo in Tuesday’s keynote, Adobe started something new for HTML5: interactive designer in agencies, or media in general are not going to do Flash anymore.
